Exploring Agile and Psychology: Looking at Cultural Resistance
PART 3
As a part of our four-part series, we are looking at the cultural resistance that exists when an organization is working to bring about change and improvements to the company or agency culture.
Here is a third strategy from organizational psychology and Agile practices, that helps us understand why this happens and address this resistance. (Read more in Part 1 and Part 2 of this series.)
Strategy 3: Open Communication
Cognitive Dissonance Theory, pioneered by Leon Festinger, sheds light on the discomfort individuals experience when their beliefs clash with their actions or values. In the context of cultural resistance within government agencies, employees may find themselves grappling with cognitive dissonance when faced with change initiatives that challenge their deeply held beliefs or established practices. This internal conflict can impede the acceptance of change and hinder organizational progress.
Effective leaders recognize the importance of addressing cognitive dissonance proactively by fostering open communication, providing a clear rationale for change, and offering opportunities for employee involvement and input. By engaging employees in meaningful discussions and providing them with the necessary context and understanding, leaders can help alleviate cognitive dissonance and facilitate acceptance of change initiatives.
Agile methodologies offer a structured approach to change management that aligns closely with Cognitive Dissonance Theory. By promoting transparency, communication, and involvement, Agile methodologies create an environment where employees feel empowered to voice their concerns, share their perspectives, and actively participate in the change process. Through practices such as regular feedback sessions, iteration, and collaborative decision-making, Agile methodologies provide avenues for employees to reconcile their beliefs with the evolving needs of the organization, ultimately helping to overcome cognitive dissonance and foster a culture of adaptability and innovation. Leaders can guide their teams through periods of cognitive dissonance by providing support, reassurance, and clear direction.